Digital Marketing Tools Create a Marketing Campaign from Start to Finish

kurssorgula
Last Update 13 January 2024
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About This Course

Digital marketing tools play a pivotal role in orchestrating a seamless marketing campaign from inception to fruition. Beginning with comprehensive research and analysis, these tools empower marketers to identify target audiences, market trends, and competitive landscapes. Leveraging analytics platforms, businesses can measure campaign performance in real-time, refining strategies based on data-driven insights. Content creation tools facilitate the development of engaging and shareable content, while social media management platforms enable efficient scheduling and distribution across diverse channels. Email marketing tools streamline communication and segmentation, ensuring personalized interactions with potential customers. Throughout the campaign, search engine optimization (SEO) tools optimize online visibility, while advertising platforms help reach specific demographics. Finally, customer relationship management (CRM) tools aid in tracking and nurturing leads, fostering lasting connections. Together, these digital marketing tools form an integrated ecosystem that transforms a campaign idea into a well-executed, measurable success.

Learning Objectives

In this course, participants will gain a comprehensive understanding of digital marketing tools and the end-to-end process of crafting effective marketing campaigns. The curriculum covers foundational concepts of digital marketing, providing insights into the diverse channels and platforms available. Students will delve into market research techniques, learning how to identify target audiences and analyze competitors. The course emphasizes hands-on experience with a variety of digital marketing tools, spanning analytics, content creation, social media management, email marketing, SEO, and more. Additionally, participants will acquire skills in strategic campaign planning, ensuring they can translate their knowledge into practical, results-driven marketing initiatives. Whether aspiring marketers or seasoned professionals, individuals taking this course will be equipped with the tools and knowledge necessary to create and execute successful digital marketing campaigns.

Target Audience

  • Marketing professionals seeking to enhance their digital skills.
  • Business owners aiming to manage their own digital marketing efforts.
  • Students or recent graduates interested in pursuing a career in digital marketing.
  • Entrepreneurs looking to leverage digital channels for business growth.
  • Individuals wanting to upgrade their skills in the evolving field of digital marketing.

Curriculum

17 Lessons

Digital Marketing Tools Create a Marketing Campaign from Start to Finish

Enter00:2:44
Set marketing campaign SMART goals with Airta00:9:33
Determine .campaign target market wit00:6:02
Specify a budget for your digital market00:7:31
Determine channels and messaging00:11:36
Develop a content plan in Airtable00:6:29
Create marketing campaign content with Canva00:9:50
Perform keyword research with Ubersuggest00:11:09
Prepare website landing pages with WordPress00:11:22
Run pay-per-click (PPC) advertising with Goog00:14:12
Post to Instagram, Twitter, and Facebook with00:8:36
Perform email marketing with HubSpot00:10:36
Find affiliates and influencers for your camp00:7:22
Add goal tracking to Google Analytics00:5:54
Review campaign performance with Google Analy00:8:41
Reevaluate your campaign goals00:3:08
Continue to refine your marketing techniques00:1:28

Your Instructors

kurssorgula

5.0/5
35 Courses
2 Reviews
4 Students
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