Courses

In a "Marketing Strategy for Designers" course, participants can expect to gain a comprehensive understanding of marketing fundamentals tailored specifically to the design industry. The curriculum typically covers essential marketing principles such as the marketing mix and market research, emphasizing their application in the context of design. Students will delve into the symbiotic relationship between design and branding, learning how to create and develop a distinctive brand identity. The course also explores the digital landscape, equipping designers with knowledge on leveraging various online channels like social media and websites for effective promotion. Content marketing strategies, including the creation of compelling content to showcase design work, are likely to be a focal point, empowering designers to not only produce aesthetically pleasing work but also strategically position and market their designs in a competitive landscape