About This Course
Creating a Brand Strategy Education is a comprehensive and dynamic program designed to equip individuals and businesses with the knowledge and skills needed to develop and implement effective brand strategies. This education encompasses a range of topics, including brand identity, positioning, target audience analysis, competitive analysis, and communication strategies. Participants delve into the intricacies of brand building, learning how to craft a unique brand narrative that resonates with their audience and distinguishes them in the market. The curriculum integrates both theoretical concepts and practical case studies, allowing learners to gain a deep understanding of successful brand strategies across various industries. Through interactive workshops and real-world simulations, participants refine their ability to create cohesive and impactful brand experiences, fostering brand loyalty and sustainable business growth. Whether for entrepreneurs looking to establish a new brand or marketing professionals seeking to enhance their strategic prowess, Creating a Brand Strategy Education provides a valuable foundation for navigating the complex landscape of brand development.
Learning Objectives
Target Audience
- Entrepreneurs
- Marketing Professionals
- Brand Managers
- Advertising Executives
- Business Owners
- Product Managers
- Communication Specialists
- Graphic Designers
- Public Relations Practitioners
Curriculum
Creating a Brand Strategy Course
1 .1 How to build your strategy A customer research00:4:41
1.2 Forming a strategy through strong customer int00:2:42
1.3 Leveraging customer research to develop a customer00:4:18
2.1 Discovering your unique brand value00:3:43
2.2 Creating a customer benefit ladder Deliver con00:4:17
2.3 Bringing it together Write your brand position00:2:35
3.1 Identifying your brand character Select an arc00:6:29
3.2 Describing your brand character Hone brand per00:4:22
3.3 Fleshing out your brand Define brand edges00:4:47
4.1 Tailoring the customer journey Nurture down th00:5:23
4.2 Planning creative Write creative briefs to exe00:3:38
4.3 Evaluating creative A framework to assess your00:3:52
5.1 Using the four Ps framework to refine your brand00:9:09
5.2 Using the start, stop, and continue framework00:5:07
5.3 It’s time to create your brand strategy00:00:57
Your Instructors
75,00 €
