Digital Marketing Foundations

kurssorgula
Last Update 21 January 2024
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About This Course

Digital Marketing Foundations provides a comprehensive introduction to the fundamental principles and strategies that underpin successful online marketing efforts. This course equips learners with the essential knowledge and skills needed to navigate the dynamic landscape of digital marketing. Covering key topics such as search engine optimization (SEO), social media marketing, email campaigns, and analytics, the course offers a holistic understanding of how businesses can effectively leverage digital channels to reach and engage their target audiences. Participants will gain insights into developing compelling content, optimizing website performance, and employing data-driven approaches to measure and improve campaign effectiveness. Whether for beginners or professionals seeking to reinforce their foundational knowledge, Digital Marketing Foundations serves as a cornerstone for individuals aiming to excel in the ever-evolving realm of digital marketing.

Learning Objectives

n a Digital Marketing Foundations course, you will acquire a comprehensive understanding of essential digital marketing principles. The curriculum encompasses fundamental concepts such as the importance of digital marketing in contemporary business, techniques for optimizing websites to enhance search engine visibility (SEO), strategies for effective social media marketing to engage audiences and boost brand awareness, and the intricacies of crafting impactful email campaigns. The course equips you with practical skills to navigate the dynamic landscape of online marketing, ensuring you are proficient in key areas like search engine optimization, social media management, and email outreach, thus laying a solid foundation for success in the ever-evolving realm of digital marketing.

Target Audience

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Entry-Level Marketers
  • Advertising and Public Relations Practitioners
  • Small Business Owners
  • Students and Recent Graduates
  • Anyone Interested in Understanding Digital Marketing Basics

Curriculum

37 Lessons

Digital Marketing Foundations

Connecting with customers online00:1:45
What is digital marketing00:2:58
The building blocks of digital marketing00:3:04
The marketing funnel00:5:50
The buyer journey00:3:47
Create a buyer journey map00:5:37
How to develop a marketing strategy00:4:00
How to identify your target market00:4:15
How to create your customer personal00:4:26
How to create your customer personal 200:3:34
How to establish goals for digital marketing00:3:14
Draft How to develop your digital marketing KPIs00:4:04
How to draft a one page marketing plan00:3:57
Digital marketing Persuading with data00:4:06
How analytics work in digital marketing00:5:49
How to capture key insights in your digital marketing00:4:12
How to outline your online marketing presence00:3:44
How to decide on a marketing channel00:2:39
How to prioritize in marketing00:3:21
How to create powerful marketing messaging00:4:09
How to create lean messaging in marketing copy00:3:14
How to optimize your website00:5:09
How to use copywriting in your marketing00:4:44
How to build landing pages that convert00:3:17
Introduction to paid advertising00:5:12
How to identify the value of a customer00:5:04
How to budget for paid marketing00:4:20
How to create your first paid campaign00:4:04
Social media marketing First steps00:3:52
How to decide on a social media platform00:3:04
How to build and leverage followers00:4:36
The power of email marketing00:4:24
How to develop an email marketing plan00:4:43
How to measure the success of email00:3:57
How to decide what to track in marketing00:4:36
How to generate reports for marketing analytics00:2:49
How to continually build digital marketing00:1:44

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